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Standardized Marketing Strategy Examples Ppt Powerpoint Presentation Gallery Slideshow Cpb | Presentation Graphics | Presentation PowerPoint Example | Slide Templates
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The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance - Shaoming Zou, S. Tamer Cavusgil, 2002
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Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research - ScienceDirect
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions | Emerald Insight
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PDF] Product standardization and adaptation in International Marketing : A case of McDonalds | Semantic Scholar
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