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Chapter 3: Scanning the Marketing Environment Flashcards | Quizlet
Home | Market Scan
Home | Market Scan
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Scanning the Market Environment
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Market Scanning and Roadmapping: Creating a Product Strategy by Learning the Terrain and Building a Plan - WhatTheyThink
SCANNING THE MARKETING ENVIRONMENT. Environmental Scanning The process of continually acquiring information on events* occurring outside the organization. - ppt download
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