Origines, Evolutions et Alternatives du Marketing mix Origins, Evolutions and Alternatives of the Marketing mix
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Leaders in Marketing - Neil H. Borden, James Playsted Wood, 1963
The 4 Ps Of Marketing - Marketing Mix Definition & Examples – Mageplaza
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Pharus Group - Marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix
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What is marketing? The Concept of the Marketing Mix by Neil H. Borden
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Marketing Mix for Cities and Regions - Marketing Territorial
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What is 4P Marketing - Correct Technology
Understanding the Marketing Mix Concept - 4Ps
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The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download