Game of Thrones' kills off Bud Light's Dilly Dilly once and for all in ambitious crossover Super Bowl ad
![Bud Light AB Anheuser Busch InBev Dilly Dilly Bud Knight medieval renaissance campaign ad advertising marketing Wieden & Kennedy New York W&K creative agency Bud Light Seltzer new product Seltzer PA Penn Bud Light AB Anheuser Busch InBev Dilly Dilly Bud Knight medieval renaissance campaign ad advertising marketing Wieden & Kennedy New York W&K creative agency Bud Light Seltzer new product Seltzer PA Penn](https://s3-prod.adage.com/s3fs-public/20200109_dead_bud_knight_3x2.jpg)
Bud Light AB Anheuser Busch InBev Dilly Dilly Bud Knight medieval renaissance campaign ad advertising marketing Wieden & Kennedy New York W&K creative agency Bud Light Seltzer new product Seltzer PA Penn
![Super Bowl commercials 2018: This might surprise you, but Bud Light's 'Dilly Dilly' campaign just might be overplayed - SBNation.com Super Bowl commercials 2018: This might surprise you, but Bud Light's 'Dilly Dilly' campaign just might be overplayed - SBNation.com](https://cdn.vox-cdn.com/thumbor/WWbPF9TWsM6sWD0iMyC3VousiDw=/1400x1400/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/10155383/Screen_Shot_2018_02_04_at_4.16.49_PM.jpg)
Super Bowl commercials 2018: This might surprise you, but Bud Light's 'Dilly Dilly' campaign just might be overplayed - SBNation.com
![Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII](https://mma.prnewswire.com/media/636287/Bud_Light_KNIGHT.jpg?p=facebook)
Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII
![Dilly Dilly! Peep The New Bud Light Spot That Will Air During The AFC And NFC Championship Games - BroBible Dilly Dilly! Peep The New Bud Light Spot That Will Air During The AFC And NFC Championship Games - BroBible](https://brobible.com/wp-content/uploads/2018/01/bud-light-pep-talk-dilly-commercial-06.jpg?quality=90)